Redesign Montreal's Animal Rescue Network website to be more inviting, streamlined and in tune with their supporters.
Approach / Solution
ARN is a non-profit, no-kill shelter for cats. They care deeply about rescuing and finding forever homes for their feline friends. Given that they are a non-profit organization, they rely on volunteers and donations to function. Straightforward site navigation is central to the design process and by streamlining the way users interact with key features maximizes their experience. A soft peach colour palette creates a feeling of warmth and an inviting interface for the user to experience. The art direction for the chosen cat portraits elicits inviting themes that are full of sunlight and warm orange glows.
These design choices come together to ensure that the website not only reflects ARN's caring and ethically conscious values but simultaneously creates an inviting space that encourages and captures people’s attention. The streamlined nature of the site promotes an easy experience for users to engage with and ultimately enables a higher chance for people to participate in the lives of these animals in need.