Working as a designer for BRP’s multiple sub-brands, I took care of designing billboard ads for multiple formats and settings. Whether it was promoting their many dealer locations, current inventory or specialized campaigns, their billboard ads are an effective way of advertising to a large audience.

It was important to consider location and size to ensure that the message got across as quickly and as effectively as possible. Billboards, especially when displayed by roadside, only have a couple of seconds to capture and hold an audience's attention. Therefore, it was essential to ensure typography was legible, copy was short and memorable, imagery was minimal with ample white space, and most importantly, that the product was upfront and center.