BeaverTails introduced a new product, the BeaverBites, which required a box design to be created for these delicious take-away treats. The mandate was to include their new BT wordmark as well as some fun illustrations. The iconic red colour was used to wrap around the box, and I kept it minimal with 1 illustration plus text. Utilizing all available real-estate on the box was crucial. The full logos were added on the sides, heating instructions added on the front and a personalized area to add the customer’s name on the back.

The client wanted to have their franchising opportunities and key information included so we decided that the underside of the box was the best place. As this was a very text heavy area and more informational, it was not necessary for it to be of main focus, but we still wanted it to be easily available. The underside of the box was a perfect solution to including this important information in a less aggressive way.